Case study · Travel Agency
Travel brand: social media marketing with video
Challenge
This travel agency was struggling with low engagement and inconsistent bookings. Its social media presence was not reflecting the quality of its services, so the trips it offered came across as less appealing online than they really were. With engagement this low, its content was not building the interest that turns followers into enquiries, and bookings stayed inconsistent as a result. The agency needed a stronger social media presence, with content that showed the real experience of its travel packages and gave people a reason to get in touch and book.
What we did
We revamped the agency's content strategy and put video at the centre of it. Working across social media management, video production, video editing and content creation, we planned, filmed, edited and published the content as one connected effort rather than as separate pieces. The focus was high-converting video production and engaging Reels that captured the essence of each travel package, so people could see what a trip would feel like before they enquired. Every video was made to lift engagement and give followers a clear reason to reach out, turning the agency's social media into a source of leads.
Results
Engagement rates tripled, and they saw a 35% increase in monthly revenue specifically attributed to social media leads.
Time period: Within a few months
Services used
Key Results
3X
higher engagement
35%
increase in monthly revenue