Case study · Jewellery Brand
Jewellery brand: product photography and eCommerce growth
Challenge
A premium jewellery brand was facing a common eCommerce challenge: its products looked beautiful in person, but its online store failed to capture that luxury feel. Shoppers buying online judge a piece by its photos, and the existing product visuals did not show the detail and craftsmanship that made the jewellery special. The brand needed better product presentation and stronger online store performance, so that people browsing the store could see the quality of each piece clearly and feel confident buying it without seeing it in person first.
What we did
We overhauled the brand's product photography, focusing on detail and lighting that highlighted the craftsmanship of each piece, so the online store finally showed the jewellery the way it looks in person. Video editing gave the products another way to be seen. We also optimised the brand's eCommerce platform for better conversion, making it easier for visitors to move from browsing to buying. Finally, we put a curated content strategy in place for its social channels, so the same luxury feel carried through from social media to the store itself.
Results
A 2.5X increase in product visibility and a 40% boost in online sales.
Time period: Within the first two quarters
Services used
Key Results
2.5X
increase in product visibility
40%
boost in online sales