Case study · EdTech Firm
EdTech firm: branding and digital marketing strategy
Challenge
Developing an online academy in a competitive market requires more than good courses; it requires a brand that students trust. This EdTech firm had the content but lacked the identity. Without a clear, recognisable brand, it was hard to stand out from other academies or to show prospective learners why its courses were worth their time. The academy also needed better audience reach, so that the right learners would find it in the first place. It needed both a strong identity and a way to reach prospective learners across the many places they spend time online.
What we did
We built a comprehensive branding strategy that positioned the academy as an expert in its field, giving it the clear identity it had been missing. We complemented the new brand with a targeted digital marketing strategy and a social media strategy designed to reach prospective learners across multiple touchpoints, so the academy showed up wherever those learners were looking. The branding gave people a reason to trust the academy, and the digital marketing and social media work put that brand in front of the right audience.
Results
A 3X growth in their student audience and a significant increase in brand awareness within the education sector.
Time period: Within 3 months
Services used
Key Results
3X
audience growth
Improved
brand awareness