eCommerce brand: video marketing and content strategy

Challenge

This fast-growing eCommerce brand had a great product range, but its video marketing was falling flat. It was spending on ads, yet its product videos were not getting the reach or engagement it expected, so that spend was not delivering what it should. In a crowded social feed, videos that fail to hold attention are scrolled past in seconds. The brand needed a video marketing approach that would make people stop, watch and engage, and that would help its video-based ad campaigns convert more of the people who saw them.

What we did

We started by analysing the brand's audience, then created a new video marketing strategy focused on video built to hold attention in the feed. Our video editing used high-energy techniques, and our content creation focused on relatable content that its audience would connect with. Together, these made the brand stand out in a crowded social feed instead of blending into it. We carried the same approach into its video-based ad campaigns, so the videos it was paying to promote were the ones most likely to be watched, engaged with and acted on.

Results

4X higher reach, 2X engagement across all platforms, and a measurable improvement in conversion rates for their video-based ad campaigns.

Time period: Within 3 months

Services used

• Video Editing
• Content Creation
• Video Marketing